Google Ads & PPC

We’ve managed AED 72M+ in ad spend across Google Search, Display, Shopping, YouTube, and Performance Max campaigns. Documented results from active campaigns:

• 70% reduction in cost per lead for an automotive dealership
• 64% reduction in cost per lead for a dental clinic
• 14:1 return on ad spend for healthcare campaigns
• 98:1 ROAS on hotel brand search campaigns

Our approach:

• Complete campaign audit and restructure (most accounts waste 30–50% of budget)
• Intent-based campaign architecture
• Dedicated landing pages for each campaign
• Negative keyword management (average 300+ negatives per account)
• Weekly optimisation with monthly strategy reviews

Get a Free Audit of Your Google Ads →

Social Media Marketing

We build social media engines that drive bookings, leads, and revenue — not just followers. Documented results from active campaigns:

• 12,000 Instagram followers grown for a salon (from 1,800)
• 85% booking increase attributed to social media
• 4.2% engagement rate achieved (vs. 1.2% industry average)
• 5,900% increase in average Reel reach

What works in Dubai’s market:

• Reels-first content strategy for discovery
• Micro-influencer collaborations (5K–30K followers, authentic content)
• Arabic + English content for maximum reach
• WhatsApp integration for direct booking from social

Google Business Profile (GBP) Optimisation

GBP drives local discovery. We’ve optimised profiles for 400+ businesses across the UAE. Average results across our client base:

• 320% increase in GBP visibility within 3 months
• 200%+ increase in Google Maps actions (calls, directions, website clicks)
• 150+ review growth per year with improved ratings
• 15+ local pack keyword rankings per client

Our GBP process:

• Complete profile optimisation (categories, attributes, description, photos)
• Weekly Google Posts schedule
• Review generation and response system
• Citation building across 30+ UAE directories
• Monthly performance reporting

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Conversion Rate Optimisation (CRO)

Traffic without conversions is a vanity metric. We optimise the entire conversion pathway. Documented results:

• 4× conversion rate improvement for a dental clinic (1.2% → 4.8%)
• 3.6× increase in booking engine conversions for a hotel (0.6% → 2.8%)
• 256% conversion improvement for an automotive dealership
• 425% increase in online booking adoption for a salon

Common CRO wins:

• Form simplification (average: 40% lift from reducing form fields)
• Mobile optimisation (62% of UAE web traffic is mobile)
• WhatsApp integration (UAE’s preferred communication channel)
• Speed improvements (every 1s delay costs 7% conversions)
• Trust element placement (reviews, credentials, guarantees)

Content Marketing

Content drives organic growth, builds authority, and earns links. We create content strategies that compound. How content contributes to results:

• Service pages expanded from 150 words to 800+ words → 3× keyword rankings
• Blog content generates 20–35% of organic traffic for mature clients
• Resource pages earn 8–15 organic backlinks each
• FAQ content captures People Also Ask positions

Revenue Impact Across Industries

Food & Beverage

• Average traffic increase: 280%
• Reservation value growth: 3–5×
• Campaign payback period: 60–90 days

Healthcare & Dental

• Average booking increase: 2–4×
• Google Ads ROAS: 8–14×
• Patient acquisition cost reduction: 50–70%