Act Local — Dubai
Privacy Policy | Act Local — Digital Marketing Agency Dubai
Professional digital marketing services by Act Local — Dubai’s most results-driven agency with 150+ businesses served.
Effective Date: 1 March 2026
Last Updated: 1 March 2026
Act Local (“we,” “us,” “our”) operates the website actlocal.ae. This privacy policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services.
We comply with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), the EU General Data Protection Regulation (GDPR) where applicable, and Dubai International Financial Centre (DIFC) Data Protection Law.
1. Information We Collect
1.1 Information You Provide Directly
When you fill out a contact form, request an audit, subscribe to our newsletter, or communicate with us via phone, email, or WhatsApp, we may collect:- Full name
- Business name
- Email address
- Phone number
- Website URL
- Business goals and marketing budget information
- Any other information you voluntarily provide
1.2 Information Collected Automatically
When you visit actlocal.ae, we automatically collect:- Device information: browser type, operating system, screen resolution
- Usage data: pages viewed, time spent on pages, click patterns, referral source
- IP address: used for approximate geographic location (country/city level)
- Cookies and similar technologies: see Section 6 below
1.3 Information From Third Parties
We may receive information about you from:- Google Analytics (website usage data)
- Google Ads (conversion tracking)
- Meta Pixel (ad interaction data)
- Social media platforms (if you interact with our social accounts)
2. How We Use Your Information
We use your personal information for the following purposes:- Responding to enquiries: When you contact us, we use your information to reply and provide the requested service information.
- Providing services: If you become a client, we use your information to manage your account and deliver agreed services.
- Marketing communications: With your consent, we may send newsletters, case studies, or service updates. You can unsubscribe at any time.
- Website improvement: We analyse usage data to improve website performance, user experience, and content relevance.
- Advertising: We use tracking pixels and cookies to measure ad effectiveness and retarget visitors with relevant ads.
- Legal compliance: We may process data to comply with UAE laws, regulations, or legal requests.
- Consent (marketing communications, cookies)
- Legitimate interest (service delivery, website improvement, fraud prevention)
- Contractual necessity (client service delivery)
- Legal obligation (regulatory compliance)
3. Data Sharing
We do not sell your personal data. We may share your information with:- Service providers: hosting providers, email platforms, CRM systems, and analytics tools that help us operate our business. All providers are bound by data processing agreements.
- Advertising platforms: Google, Meta, and TikTok for ad targeting and measurement (via cookies/pixels, with your consent).
- Legal authorities: if required by UAE law or to protect our legal rights.
4. Data Retention
We retain your personal information for:- Contact form submissions: 24 months from the date of submission, unless you become a client
- Client data: duration of the business relationship plus 5 years (for legal and accounting purposes)
- Website analytics data: 26 months (Google Analytics default)
- Marketing lists: until you unsubscribe
5. Your Rights
Under UAE PDPL and GDPR (where applicable), you have the right to:- Access your personal data
- Rectify inaccurate information
- Delete your personal data (right to erasure)
- Restrict processing in certain circumstances
- Data portability — receive your data in a structured, machine-readable format
- Object to processing based on legitimate interest
- Withdraw consent for marketing communications at any time
6. Cookies and Tracking Technologies
6.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies to improve your experience and measure website performance.6.2 Types of Cookies We Use
| Cookie Type | Purpose | Duration | |————-|———|———-| | Essential | Required for website functionality (session management, security) | Session | | Analytics | Google Analytics — tracks page views, user behaviour, traffic sources | 26 months | | Advertising | Google Ads, Meta Pixel — measures ad conversions and enables retargeting | 90 days – 13 months | | Functional | Remembers preferences (language, region) | 12 months |6.3 Managing Cookies
You can control cookies through:- Browser settings: most browsers allow you to block or delete cookies
- Cookie consent banner: when you first visit our site, you can accept or reject non-essential cookies
- Google opt-out: Google Analytics Opt-out Browser Add-on
- Meta opt-out: Meta Ad Preferences
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:- SSL/TLS encryption for data in transit
- Secure hosting infrastructure
- Access controls limiting data access to authorised personnel
- Regular security audits