Ärtholmsgården
The challenge
Ärtholmsgården is a party & event venue just south of Malmö. With a lush garden and a historic premises, guests are always satisfied. The problem for Ärtholmsgården was the information they showed to the outside world and the unowned information that was available on search engines and social media. Information such as contact information, visual material, viewing booking and descriptions were not available.
Since visitors also needed help to get to the venue for parties, it was problematic that the address was not correct over most GPS systems. There were also reviews that were not answered regarding the premises and the service. The profile that was on Google and always appeared in direct searches on "Ärtholmsgården" was unowned, so it was not controlled by Ärtholmsgården's owner, which was the basis for the incorrect information that each visitor took part in.
Solution
Act Local started by collecting the company profiles that were published on most platforms. By connecting these to Act Local's system, the owner was given the opportunity to control his information from one and the same place for the first time. All written reviews were collected in an inbox. Together with Ärtholmsgården, Act Local optimized the information that was visible to the outside world and ensured that all profiles that were searchable had correct and consistent information.
All potential customers now had access to detailed and descriptive information such as payment methods, brands, services and more. All GPS systems available in Sweden now have Ärtholmsgården as a destination, perfect for guests who have not been there before. Since Google rewards the companies that have control and show the same face to the entire web, Ärtholmsgården in January 2019 compared to May 2018 increased the number of impressions on Google by 500%, and the number of clicks to the website by about 280%.
Final result
+ 500%
More unique website clicks
+ 280%
More views
More searches
